Our Team

Meet the Industry’s Best That Empowers Businesses Today

Geronimo Chala

Chief Executive Officer

The CEO and Founder of Base C Suite is a luminary in the world of business strategy and innovation. With a rich history of scaling prestigious fashion houses such as SMCP and CH by Carolina Herrera, his expertise extends to the frontier of the automotive industry, where he played a pivotal role at Tesla, crafting strategies to augment market shares in North America. Most recently, he showcased his flair for fusing luxury and technology as the Chief Experience Officer for a top-tier luxury resale tech company, pioneering transformative retail strategies. Beyond his corporate roles, he influences the future of retail as a distinguished board member of the Retail Innovation Conference.

Mercedes Agon

Senior Vice President of Legal Counsel and Finance

Serving as the SVP of Legal Counsel, standings as a beacon of innovation and expertise in the realm of legal operations. Renowned for her exceptional proficiency in melding technology with legal and corporate frameworks, Mercedes has been instrumental in revolutionizing practices across numerous esteemed firms. Her strategic oversight led to seamless integration and streamlining of eBilling platforms, setting new standards in legal compliance and operational efficiency previously at Fortune 500 titan Lennar. Her foresight, coupled with an unwavering commitment to excellence, has positioned her as a trailblazer, continually setting the bar higher in the integration of technology in legal operations. Her legacy is characterized by a relentless pursuit of improvement, making her a true inspiration and a distinguished figure in the field.

Michael Evangelista

Chief Operations Officer

The COO of Base C Suite is a strategic powerhouse, known for steering iconic brands like Louis Vuitton and Burberry to even greater heights. His knack for revolutionizing operations is evident in his groundbreaking methodologies to streamline processes and enhance OPEX. With a brilliant track record, he carved niche strategies for Hudson Bay Group, particularly in the cosmetics segment, setting new standards for retail innovation. Recently, he's been the driving force behind a major technology company as a Senior Executive, orchestrating both Business-to-Business and Retail Strategies, showcasing his unparalleled expertise in diverse business terrains.

Michele Schackelford

Chief Consumer Officer